![]() ![]() In color psychology, purple is a royal color. Some retailers use blue in their guarantee, trust certification, or free shipping icons to strengthen the trust aspect the color is known for. You can use blue as a complementary color in your website’s logo or top navigation. ![]() Conversely, blue can also carry some negative color meanings, such as depression, and can bring about a sense of coldness. ![]() Stability, harmony, peace, calm, and trust are just some of the feelings your customer may feel about your brand when you use the color blue. For example, your homepage banner image or logo might include a green background.īlue ties closely to the sea and the sky. If you’re in the health or fitness niche, you might choose to add more green to your online store. The color meaning for green also carries some negative associations, such as envy. Growth, fertility, health, and generosity are some of the positive color meanings for the color. Green in color psychology is highly connected to nature and money. Other brands use pink highlights in their logo or website design, or to highlight key messages. Some brands choose to use pink for product packaging of girls’ toys. In color psychology, pink’s color meaning revolves around femininity, playfulness, immaturity, and unconditional love. Pink is a primary color for brands that primarily serve a female audience. A little touch of yellow can help your website visitors associate your store with something positive. You can also choose to use yellow for your Free Shipping bar at the top of your website, if it matches the rest of your site’s design. ![]() Some brands choose to use a cheerful yellow color as the background or border for their website design. It evokes feelings of happiness, positivity, optimism, and summer, but also of deceit and warning. In color psychology, the color meaning for yellow revolves around sunshine. Marketers commonly use it for call-to-action buttons or to draw attention to specific areas on a website. This makes it a great choice for adding excitement to images, websites, and marketing materials. It’s a lively color, but not as overpowering as red. Orange in color psychology symbolizes creativity, adventure, and enthusiasm. So, it’s best to use it just enough to make an impact. However, red is also intense and can stir up feelings of danger and anxiety. That’s why you often see it on Order Now buttons or product packaging. It’s a color full of energy, excitement, and sometimes even a hint of danger. Here are some options to help you start: Red When establishing your brand identity, choosing the right colors is key. The right colors guide users easily, making information clear and the site pleasant to use.Ĭhoosing the right color palette for your brand
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